Content Strategy for the Web pdf

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Format: pdf

Content Strategy for the Web Kristina Halvorson ebook. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Content strategyis a relatively new niche discipline in the digital space. Content Strategy for the Web download pdf. The term is particularly common in web development since the late 1990s. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. I went to a meeting about content strategy so I could learn what content strategy is. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! And Cross Company Initiatives Group, The Hollywood Reporter has learned. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. Content Strategy for the Web by Kristina Halvorson. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other.